新闻来源：www.bloomberg.com
原文地址：TikTok Ban Moves Closer to Reality While App’s Users Ignore the Obvious
新闻日期：2024-09-19
TikTok在美国禁令前景堪忧，而用户似乎对此毫不在意。
TikTok律师周一出庭，声称拟对其实施禁令违反了公司的一项自由权。然而，三位法官并不为所动，他们更关注的是作为中国社交媒体公司的字节跳动能如何调整内容算法以影响美国用户的观看体验。这场听证会非常不理想，Bloomberg Intelligence预测TikTok能避免禁令的可能性已降至30%，比之前70%的几率下降了40个百分点。
2020年特朗普提出TikTok禁令计划时，我的For You Page上大多数朋友都感到不满，担心失去这个App。然而，这次听证会并未引发太多关注。大部分创作者几个月来表示正在为可能的禁令做准备，并且随时转移至其他平台。尽管如此，TikTok似乎依然正常运行。
去年，我们发现TikTok推出新功能，允许用户直接通过App购买产品，这被视为对禁令的一种回应。哈里斯和特朗普多次利用TikTok推广他们的总统竞选活动，这一策略与政府关于禁令的立场似乎有所不同。
美国公众对TikTok禁令的支持正在减弱。数据显示，在过去18个月里，只有不到一半的人支持禁令，而在2020年上半年则有50%的人持相同看法。现在，有一半的人认为禁令不会实现。如果说之前人们将TikTok禁令视为华盛顿的谈判噱头，那么如今形势变得更加严峻。
Bloomberg Intelligence分析师指出，情况非常危急。国会已通过一项法律，要求字节跳动有限公司在1月19日前必须出售TikTok，否则将在美国实施禁令。但如果无法达成协议，那么禁令很可能将得到执行。
原文摘要：
TikTok’s future in the US is suddenly looking much more dire, though you wouldn’t know from using the app. But first… Three things you need to know today:• Elon Musk’s X popped up suddenly on phones and .• YouTube is expanding shopping efforts in Asia in a • Hackers extorted a record $75 million payment in a February cyberattack on Exactly four months from today, we’ll have a pretty good idea whether TikTok gets to continue operations in the US. The odds aren’t looking good. On Monday, TikTok’s lawyers appeared at an to make the case that a proposed ban of the popular video app in the US violates the company’s First Amendment rights. The three judges who heard TikTok’s free speech argument seemed unmoved — they were more concerned about the ways in which engineers at the Chinese-owned social networking company might tweak its content algorithm to manipulate what Americans see. The hearing was so rough that Bloomberg Intelligence of beating the proposed ban to 30% from 70%. You’d think a disastrous hearing like this would sound alarm bells, but the mood on the app appeared to be business as usual. When talks of a TikTok ban first emerged back in 2020 under then-President Donald Trump, the news triggered a massive outcry on my For You Page, as users decrying the possible loss of the app. But Monday’s hearing barely made a splash. Most creators I’ve talked to over the past several months say they’re bracing for a ban and preparing to jump to other platforms just in case, but the January deadline for a shutdown doesn’t exactly feel real. And why would it? Publicly, at least, TikTok seems to be carrying on as if nothing dark and stormy is looming. Last month, to sell its products directly through TikTok’s app, which could be seen as a vote of confidence. Kamala Harris and Trump have leaned on the app to promote their respective presidential campaigns, a strategy that seems to contradict the government’s stance on the ban.Meanwhile, public support for blocking the app is fading. Just say they back a TikTok ban, down from 50% a year and a half ago. Half of Americans say they doubt it will happen. If anything, Americans are using TikTok even more. The number of US adults who regularly get news from TikTok , the year Trump first floated the idea of shutting down the app. It feels like Americans are simply unprepared for a ban, which is getting more and more likely. Bloomberg Intelligence analyst said that’s a mistake. Congress passed a law that requires TikTok’s China-based owner ByteDance Ltd. to sell the app by Jan. 19 or it will be banned in the US.“It’s possible that people are thinking about a TikTok ban as just typical noise from Washington — a lot of talk but no action. While that’s often correct, it’s wrong here,” Schettenhelm said in an email. “This is not a drill…the only way for TikTok to stop [the ban], other than a sale that looks like a non-starter, is to win in court. And after Monday’s hearing, that looks difficult.”When that Jan. 19 deadline rolls around, it may not be an overnight shut-off. The deadline can be pushed back 90 days if a sale seems to be in progress and legal action could cause further delay. But ultimately something will happen. Even though we can see it coming, a ban will likely stir panic among the 170 million American creators and users who use the app every month.TikTok’s fans have lost a sense of urgency over the four long years this debate has dragged on, but things appear to be more dire than ever.Startup chip designer Ampere is said to be working with a financial adviser to . The move suggests the company, backed by Oracle Corp., doesn’t see an easy path to an IPO. While Ampere has benefited from the demand for artificial intelligence, it faces an increasingly competitive environment. SEC Chairman Gary Gensler says the financial markets risk heartbreak if they .OpenAI hired an executive from online learning company Coursera to help the company take AI .T-Mobile projected higher profit, fueled by customer gains and the use of new technologies, as it set out growth plans for the .Amazon raised the pay of .Bloomberg Tech: Humanity has always relied on technology to drive growth. With the emergence of artificial intelligence, tech companies will affect the economy, media and health like never before. Join executives, investors and business leaders in London on Oct. 22 to discuss the risks and rewards of this new age. .Get Bloomberg Tech weeklies in your inbox:
