感谢阅读Bloomberg关于汽车行业的新闻简报。日产公司的全球销售数字在上周公布后，投资者们的担忧并未得到缓解，甚至有增无减。事实上，这份报告可能加剧了对日本车企是否能实现今年收益预测的怀疑——管理层早在7月就已下调了这一预期。
8月的数据显示，日产遭遇连续第五个月全球销量下滑。问题最为严重的地区是中国和美国，这两个市场的销量分别占到日产全球销量的一半左右。在华销售大幅下滑24% —— 这虽不令人意外，但与本土汽车制造商提供具有高科技特性的电动汽车相比，日产难以跟上。
在美国市场，情况则更为复杂。尽管中国品牌的汽车因关税问题不易进口，日产当前面临的挑战是其缺少混合动力车型——而这一领域正迎来快速增长的需求。虽然8月销量仅下滑0.1%，这是自4月以来的首次下降，但这与日产增加激励性支出以控制北美地区的库存努力不符。
CEO 麻田茂在7月份曾表示其重心在于清理经销商仓库中的库存车辆，但从目前情况来看似乎效果不佳。据《汽车新闻》上个月报道，在上半年中，美国的平均日产经销商库存量较去年同期增长了显著比例。美国人对Nissan车款的需求下滑明显，尽管公司增加了广告和激励措施投入。
即便是推出了新款SUV车型奇骏与跨界车楼兰，这些高价位但低销量的车辆也无法有效减少库存积累的压力。在美国市场，Ariya SUV作为日产的主要电动汽车，在美国出售时无法享受联邦政府高达7500美元的购买税收减免，因为该车型是在日本生产。尽管日产通过利用可获得的地方税收抵免政策以减轻这一负面影响，并提供了月租金199美元起的租赁计划，使之成为颇具吸引力的选择之一。
然而，根据汽车购物研究公司Edmunds的数据，在主要汽车制造商中，Nissan拥有全国最高的库存水平。为了清理库存，日产可能需要推出新车型或降价销售。与此同时，未来七年在美推出的七款新混动与电动车能否吸引消费者购买还存在疑问。
面对运营利润下滑99%，且预计年度收益将减少12%至500亿日元（约35亿美元）的现实，管理层调整了2024财年的预测。日产也削减了全年销售目标到365万辆。
股价方面，今年截至目前为止Nissan的股份下跌了27%，投资者明显表现出担忧情绪。此外，信用分析师也开始撰写带有警告性标题的报告。S&P Global在去年三月下调了日产的信用评级。
尽管如此，日产计划与雷诺之间通过一个协议来平衡双方联盟关系，并将进行回购以向后者提供资金，以与正在欧洲市场扩张的中国汽车制造商竞争。为寻求内部帮助，日产正着重于软件和电动汽车技术的发展项目。
投资者下一个能关注到日产财务状况的时间点将是11月，届时公司将公布截至本月的季度财报。若美国与中国市场的销量没有改善，则收益预测可能会令人失望。
在周末发生的两起与街头接管活动相关的凶杀事件后，加州对这类大规模危险行为进行了严管。这些社交媒体组织起来的混乱事件也使宁静的道路成为了赛车、飞车和轮胎烧焦表演的危险场域，参与人群为欢呼的观众们助兴。上个月在洛杉矶南部发生的非法街头接管中，就有数百人加入，并导致附近一家汽车零部件店被偷走了6.7万美元的商品。
与此同时，加利福尼亚州针对一场致命街头接管事件展开了调查。该事件于周末在萨克拉门托发生了两次与街头接管活动相关的凶杀案。
新闻来源：www.bloomberg.com
原文地址：Nissan Struggling With No Hybrids in the US, Competition in China
新闻日期：2024-09-30
原文摘要：
Thanks for reading , Bloomberg’s newsletter on the future of the auto world.Nissan is , and the global sales numbers the company put out late last week will do little to assuage investors.In fact, the figures may only escalate concerns the Japanese automaker will fall short of its profit forecast for this fiscal year, which management already in July.Worldwide sales in August, Nissan’s fifth consecutive monthly decline. The manufacturer’s biggest problem areas were China and the US, two markets Nissan relies on for roughly half its global volume.In China, sales slumped 24% — bad, but arguably not much of a surprise given Nissan is and cutting production capacity after years of deteriorating performance. The company is having a hard time keeping up with local carmakers offering electric vehicles loaded with high-tech features that appeal to Chinese consumers.In the US — where Chinese cars are scarcely available due to tariffs — Nissan is facing an altogether different issue. The company doesn’t have any hybrid models at a time gas-electric models are . Sales slipped 0.1%, the first monthly decrease since April.The dip came despite Nissan’s efforts to tame inventory in North America by increasing incentive spending. CEO Makoto Uchida said in July his focus was on clearing the stock of cars on dealer lots, which doesn’t seem to be going so well.In the first half, the average Nissan dealership in the US than in the same period a year ago, Automotive News reported last month. Americans simply aren’t buying Nissans like they used to, despite the company’s splurging on advertising and incentives. Car lots are still stuffed with 2023 models even after new 2024 vehicles have been released.“To clear the inventory, Nissan will either have to bring in new models or cut prices,” said James Hong, an analyst at Macquarie Securities Korea. While the carmaker recently launched the sport utility vehicle and crossover, the two are lower-volume models and will do little to reduce the stockpile, he said.Meanwhile, Nissan’s top-selling EV in the US — the Ariya SUV — isn’t eligible for the federal government’s purchase tax credit of up to $7,500 because it’s made in Japan. Nissan has gotten around this somewhat by taking advantage of credits available to . It’s offering leases for as low as $199 a month, making the Ariya one of the better around.Even so, data from car-shopping researcher Edmunds show Nissan still has among the highest levels of inventory in the country among major automakers.Nissan has pledged to launch seven new hybrids and EVs in the US by 2028. The question is whether consumers will wait around that long, or look elsewhere.The automaker’s operating profit plunged last quarter by an alarming 99%, leading management to for the year ending in March by 12% to ¥500 billion ($3.5 billion). The company also trimmed its full-year sales target to 3.65 million units.Equity investors are clearly concerned — Nissan’s shares are down 27% this year — and credit analysts are starting to pen reports with alarming headlines. S&P Global cut Nissan’s credit rating in March of last year.The automaker nevertheless plans to from Renault as part of an agreement to rebalance its alliance with the French carmaker.The repurchase will send funds Renault’s way as it competes with Chinese automakers pushing into Europe. Nissan is looking closer to home for help, on software and electric-car development.Aside from monthly sales reports, investors will get their next look at Nissan’s results in November, when the company is due to report its earnings for the quarter ending this month. If sales in the US and China don’t improve, those numbers are poised to disappoint. and shares plunged Monday after the two issued profit warnings, taking after recent moves by , BMW, Mercedes-Benz and Volvo. Adjusted operating income margin will slump to 5.5% to 7% this year, down from a previous forecast for a double-digit percentage, Stellantis said. It’s also now projecting industrial free cash flow will range from negative €5 billion ($5.6 billion) to negative €10 billion, versus prior guidance for positive cash generation. Aston Martin also lowered its earnings and cash flow projections, citing supply chain disruptions and weakness in China.California is on a surge in deadly street takeovers. Often organized through social media, these chaotic events — also known as sideshows — have transformed quiet streets into dangerous arenas where drivers race, spin out and burn rubber for cheering crowds. Over the weekend, two people were killed in separate homicides connected to sideshow events in Sacramento. Hundreds of people joined an illegal street takeover in South Los Angeles in June, when more than 50 participants looted a nearby auto-parts store, stealing an estimated $67,000 in merchandise, according to the Los Angeles Police.
