英国豪华汽车制造商罗尔斯-罗伊斯（Rolls-Royce）首席执行官在本周表示，中国这个全球第二大经济体的豪华车市场正面临较为困难的时期，但他补充道，得益于公司的灵活性和来自其他地区的销售业绩，罗尔斯-罗伊斯能够应对挑战。他强调：“我们正在见证对定制个性化汽车的强劲需求，这帮助我们在商业上实现了有效的平衡。”
在全球最大、也是奢侈品消费的关键驱动市场的中国，汽车制造商们正纷纷应对富裕消费者购买力退缩的局面，这直接影响了豪华车销售。中国经济放缓及房地产市场崩盘让中国消费者的购车决策更加谨慎。
面对由宝马（BMW）引发的召回危机带来的财务重担——预计该集团为此将付出接近10亿欧元（约11亿美元）的代价，罗尔斯-罗伊斯也未能幸免。这一问题影响了北美大约600辆价值42万辆美元的Spectre电动豪华车。
对此，罗尔斯-罗伊斯正在竭力解决，并快速修复受到影响的车辆。“我们正采取一切可能的方式尽快解决。”首席执行官强调道。
据过去六个月的数据显示，自从在中国上海开设类似的客户服务设施以来，该品牌已成功接触超过200名客户。对于中国这一市场来说，其对超高端个人财富增长的贡献使得它对于罗尔斯-罗伊斯而言仍至关重要。与此同时，公司正在纽约推出一家新的私人办公室，以更好地服务美国市场的顶级消费者。
去年全年，罗尔斯-罗伊斯总共售出了6032辆汽车，其中中国和美国分别位列最大的两大市场。尽管如此，“中国市场对我们依然极为重要。”首席执行官表示，因为中国的超级富豪数量正在增加。
这一策略的创新之处体现在纽约的新办公室上，它旨在成为与美国顶尖消费者建立联系的桥梁。“在该市开设的类似设施投入使用后的六个月内，我们已成功连接了200多名客户。”首席执行官透露道。
新闻来源：www.bloomberg.com
原文地址：Rolls-Royce Sees Demand for Bespoke Cars Offsetting China Slump
新闻日期：2024-09-25
原文摘要：
’s chief executive officer said rising demand for personalized vehicles is helping the British luxury-car maker counter weakening sales in China.The luxury market in the world’s second-largest economy “is experiencing some more challenging times,” CEO said Wednesday. He added that the -owned manufacturer can manage because of its flexibility and sales in other regions.Rolls-Royce is seeing increasing demand for “bespoke and personal motor cars,” Brownridge said in an interview with Bloomberg Television. “Overall, we can balance our business really effectively.”Manufacturers have been grappling with a pullback from once-flush shoppers in China, the biggest auto market and a key driver of global luxury spending. The country’s consumers have turned more price-sensitive in the face of an economic slowdown and property market crash.Rolls-Royce also is dealing with the fallout from a BMW recall that’s expected to cost the group nearly €1 billion ($1.1 billion). It affects around 600 of Rolls-Royce’s $420,000 Spectre models in North America, the CEO said, adding that the company is fixing the electric vehicles as quickly as possible.Read More: Rolls-Royce sold 6,032 vehicles , with the US and greater China its top markets. China remains “very important” to Rolls-Royce because of a rising number of ultra-high net worth individuals there, the CEO said. Brownridge spoke from Rolls-Royce’s new private office in New York City, which is aimed at serving the brand’s most well-heeled customers in that market. In the six months after opening a similar facility in Shanghai, Rolls-Royce engaged with more than 200 clients there, the CEO said.
